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Author: Danny Bermant

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Be wary of link exchanges, only swap links with relevant businesses

Danny Bermant

This morning I participated in a forum discussion on a recurring subject: Should you exchange links with other businesses?

It’s a well known fact that a large number of inbound links to your site can improve your search engine ranking. Google views a high number of links as a "vote of confidence" in your site. What is less well known is that Google also looks at the relevance of the links to your site. e.g. If you are a construction company, it may be helpful for you to have inbound links from an architect and surveyor. But it won’t make much difference if the link is from an online jeweller.

Gary Mckinnon is no different to any other cyber criminal

Danny Bermant

I’m afraid I don’t feel particularly sympathetic to Gary Mckinnon. The papers have reported that he has threatened to commit suicide if he is extradited, but that’s not a good reason for blocking his extradition. After all, there are hundreds of prisoners in UK jails who commit suicide because they can’t face going to jail. Is that a valid reason for not jailing them?

How to find out if your web host is blacklisted

Danny Bermant
If you’re looking for somewhere to host your website, beware of any web hosts who tempt you with low prices.
 
Low cost hosting companies keep their prices down by operating a "no questions asked" hosting policy, storing large number of websites (sometimes over 100) on their servers without vetting any of their clients first. The problem is, if one of their clients is using their hosting to send out spam, anyone else who has their website hosted on the same server will find they are blacklisted, with the consequence of having their websites and email blocked.
 
Low cost hosting companies will usually provide the minimum of support (often by email only), so if you are unfortunate enough to discover your website on a blacklisted server, you may be waiting hours for support. In many cases, the hosting company will wash their hands of the matter and say it’s out of their control.

New iPad will change internet use from being browser based to app based

Danny Bermant

Make no mistake, the new iPad will change the face of wireless computing. 

 
Tablets have been around since the mid 90s, but they have never caught on as a mass market product. But the iPad changes everything. Here we finally have a product that bridges the gap between PCs and smart phones. 
 
  1. It has a large enough screen (10"), enabling books and newspapers to be read online, but it is still small enough to carry around.
  2. It can carry out all the functions of the PC such as word processing spreadsheets. You can type via the on onscreen keyboard, but it also has the functionality of a smartphone enabling you to download apps.
And it is the apps that change everything. 
 
 

6 tips to help you close a sale online

Danny Bermant

If you’re serious about selling online, be sure to make it easy for the customer to make the buying decision

  1. Remove distractions from the buying decision process
  2. Remove negatives about the product or offer
  3. Remove complications that may result in the customer saying ‘let me think about it’
  4. Include something extra that makes the customer want to buy it now
  5. Make the actual ordering easy.  Give the customer their choice of payment options and a simple order form to fill out.

We can now offer you a heat map of your website

Danny Bermant
Would you like to see where your clients are clicking when they visit your website?
 
We are now able to offer our clients a visual heat map of clicks on key web pages, showing hot and
cold click zones. This will help you to identify where to place key content when designing your site.
 
The heat maps take only minutes to set-up, and once your website has been tested, we will talk you through each page of results to explain what they mean.

Make sure your website works in all the relevant browsers

Danny Bermant
There has been a lot in the news lately about the recent court ruling that forced Microsoft to offer its European customers alternative browsers to Internet Explorer. 

As a result, there are a lot of new browsers that are likely to be widely used. This could potentially be a nightmare for web designers, but it doesn’t have to be. There are 4 different rendering engines used by the different browsers. Provided you are are know what they are, you only need to test your website on 4 different browsers instead of 12.

How a home page slideshow can improve the conversion rate of your website

Danny Bermant
As broadband speeds get ever faster, people also expect to find what they are looking for quickly. This not only means having a fast loading website, but it also means your visitors need to find the information they are looking for straight away. Your home page is your "shop window" and you only have a few seconds to convince potential customers before they visit your competitors. Few visitors will bother scrolling below the fold of the page to find out more about you. So how do you sell your business in 15 seconds when all you have is a 1024 x 768 screen?
 
The answer is a home page slideshow. This displays a sequence of fading images, each of which contains a description. Each slide illustrates a different element of your business and includes a link to the relevant page on your site.

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