Nearly all aesthetic clinics say they offer “excellent customer service” or a “personalized experience”. So how can you turn customer service into a true differentiator? Dr Gregory Buford shares some unusual tips, which he uses to build extraordinary patient loyalty in his Denver practice, Beauty by Buford. “We incentivize patients [to give referrals], but we…
What up-and-coming aesthetic treatments should you be most excited about? And what are the most under-exploited opportunities in the aesthetics market? Today’s podcast guest, Dr David Goldberg, has a unique perspective… This world-renowned dermatologist is a former president of American Society for Lasers in Medicine and Surgery, and is known for his pioneering work with…
What is the single most profitable treatment in your clinic? Take a moment and think about it… Or better still, take a look at your figures. Chances are, you have a handful of treatments that don’t cost that much to deliver. And you charge a good price for them. Every time a patient books…
A year into the pandemic, there is a surge of demand from patients. Whether or not your clinic has re-opened yet, there are opportunities ahead to recoup some of the losses of closure – and even grow year-on-year. But to ride that wave, you need effective marketing. It’s not enough to get people to…
One of the most important principles in marketing is the “Unique Mechanism”. The idea is that sometimes you’re operating in a crowded market… And the product you’re selling seems pretty similar to your competitors’. It’s not a new category. And you can’t promise people a different outcome. So how do you make it stand out?…
“We’re ready to scale,” the clinic owner told me. Until now, their practice had mostly grown through Word-of-Mouth. But recently, they’d hired someone to increase their social media presence. And they’re started to invest in online advertising too. “So what exactly are you advertising?” I asked. “Oh, we’re just getting our name out there…” My…
When it comes to promoting your practice, it’s a given that you have a web presence, that you’re active on social media and that you’re advertising online. But Carrie Brinton also hosts a podcast. The surprising thing? It barely touches on aesthetics. Instead, it features the stories of inspiring ‘regular’ women who have overcome incredible…
A few weeks ago, I was sick as a dog. I was convinced I had COVID, but the test came up negative. Anyway, I was so ill that my doctor actually made a house visit. It was really exceptional service. But here’s the kicker… A few days later, I got an email…
About a decade ago, I worked for a national magazine which loved to talk about its “core values”. As you walked through the door, there was an immense ‘tablet’ listing these guiding principles – worthy ideas like respecting all people, inclusion, encouraging excellence and so on. You couldn’t miss it. The company instinctively and…
A few years ago, one of our clients wanted to run a big marketing campaign between Christmas and New Year’s. I was reluctant. I was sure that all their patients would all be on vacation, and that the campaign would be a big flop. So you can imagine my trepidation when we sent out that…
