Face it: Your customers are just not that into you
What if I told you that there was one change you could make to your social media that would totally and completely revolutionise it – for the better?
And moreover – this change doesn’t involve learning a new skill, mastering a new platform or any financial investment. It just involves a paradigm shift, a new way of looking at things.
Well, the good news is that there is! To really achieve social media success, you must internalise this message:
Your customers are just not that into you.
Not that they don’t like your products or services, or that they are not avid users; they may even be enormously loyal. Nor that they don’t prefer you over the competition.
But simply that, however crazy they are about you, there’s someone they’re even crazier about, and that’s themselves.
For too many people, LinkedIn is a not-very-efficient way of storing contact details. Not only do they not do anything with the hundreds or thousands of contacts they’ve accumulated over the years (unless they’re looking for a job) – they probably don’t even remember who some of those contacts are.
It’s a new year, a new start, and for many companies that means a brand new social media presence. If your new year’s resolution is to finally get you company up-to-date online, here’s some advice on how to go about it.
Here are the blog posts that you, our readers, liked best this year. Thank you again for your dedicated readership, your insightful comments, your ‘likes’ and retweets! We hope that your social media has gone from strength to strength this year, and look forward to sharing many more useful tips, strategies and reflections in 2014.
Social media is still quite new, and there are many companies — and entire industries — which are still unsure how to use it, are afraid of it, and are concerned that the whole thing is a fad.