The word “guru” is so overused that nowadays it’s practically an insult, but in the case of David Ogilvy, it’s true. His thinking about what makes good advertising in the 1950s and 1960s was so influential, that he is today widely acknowledged as “the Father of Advertising”. Here is his central insight on marketing: “Big…
It’s one of life’s little pleasures. Every Saturday morning, I wake up to the sound of a bumper edition of The Times being shoved through my letterbox. I skim through the headlines and read the opinion pages….. And then I skip to the bit I really relish. The restaurant review. Now, anyone who knows me…
“We have a decent website.” “Really? How many enquiries do you get through it?” “No idea!” I’ve had this conversation with business owners so many times. Their company has built a website, because they want prospects to be able to find them, be impressed and get in touch. It might be working…. But…
“It’s impossible to get more than one download of our eBook each day.” “I don’t believe it’s possible to make money using Adwords.” “Twitter doesn’t work for us.” All sentences I’ve heard recently. What those people actually meant, of course, was “We haven’t managed to” or “We don’t know how to” – not “It’s impossible”….
I’m not a numbers person – not at all! As an English major with a background in journalism, numbers scare me. And yet when it comes to online marketing, I am very closely focused on numbers….. Specifically, the metrics of our website, and all the campaigns we run, both for our clients and ourselves. But…
“We don’t do marketing. We get lots of referrals – word-of-mouth works for us.” It sounds terrific, doesn’t it. You do a good job, and your happy clients do your marketing for you, passing your name on to other relevant prospects – who want to work with you, because they’ve seen the results you’ve…
A while back, I was looking for a chartered surveyor in my area that ran his own sell my house fast business. A quick Google search threw up dozens, if not hundreds of options. The problem was that they all looked and sounded pretty similar. None of them really stood out or captured my imagination….
Every morning, the traffic getting out of my neighbourhood is a nightmare. I have no patience for sitting in traffic jams while I’m in a hurry to get my kids to school and get to work. So several years ago, I started to experiment with alternative routes. A back route to the main road…
Last week, a prospective client approached us about helping her company boost its online sales. I had several suggestions about how they could reach out to influencers and use online advertising to raise brand awareness fast, and reach out to prospects. But she was almost paralysed by one big fear: “How pushy will it be?…
We were really thrilled to have such a great response to our webinar, 5 Steps to Turn Email Subscribers Into Customers. You can watch a replay here! Unfortunately we didn’t get a chance to answer everyone’s questions live, so we’re going to answer them here instead. We hope you find them useful – and if…
