If you’re serious about selling online, be sure to make it easy for the customer to make the buying decision
- Remove distractions from the buying decision process
- Remove negatives about the product or offer
- Remove complications that may result in the customer saying ‘let me think about it’
- Include something extra that makes the customer want to buy it now
- Make the actual ordering easy. Give the customer their choice of payment options and a simple order form to fill out.
MOST IMPORTANTLY - Don’t distract or anger the customer once they have decided to make a purchase.
You may think this is all common sense, but so many web sites miss all six of the items on the above list.
They have too many distractions on their sales pages, they have complicated offers, they leave questions unanswered, they surprise you with hidden charges, then require you to fill out a multipage order form.
Remember, the websites that make money are the ones that make the buying process simple and straightforward.
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