It never ceases to amaze me how many of the high street retailers
invest hundreds of thousands or even millions of pounds on e-commerce
sites that don’t work properly. I recently tried to make a purchase on www.comet.co.uk , but as soon I added an item to my shopping cart, I was taken to the mobile version of the website. Not in itself a huge problem, except for the fact that the mobile version of the site doesn’t let you complete the purchase. You can view the contents of your shopping cart or "continue shopping" but there is no way to proceed to checkout.
invest hundreds of thousands or even millions of pounds on e-commerce
sites that don’t work properly. I recently tried to make a purchase on www.comet.co.uk , but as soon I added an item to my shopping cart, I was taken to the mobile version of the website. Not in itself a huge problem, except for the fact that the mobile version of the site doesn’t let you complete the purchase. You can view the contents of your shopping cart or "continue shopping" but there is no way to proceed to checkout.
Some basic usability and browser testing may have nipped this problem in the bud. I ended up making the purchase over the phone, but you wonder how many thousands of other users gave up and shopped elsewhere.