Did you know that LinkedIn offer a whole load of additional features that you can add to your standard profile?
When you edit your profile, look for an option near the top of the page called “add sections”. Here are just a few worth noting:
- Publications: You can link to recent articles you have written, whether it’s a blog or articles in a third party magazine. You can list the date, the publication and a brief summary.
- Amazon reading list: You can list books you would like to recommend to your clients.
- Slideshow presentations: By Linking to your Google Docs account, you can create powerpoint presentations to display on your profile. You can even use it to link to a series of youtube videos.
- Portfolio presentations: Are you a designer? Would you like to display a portfolio of your work? You can use an external plugin called Behance to display all your artwork on one page. (Unlike Facebook, you can’t upload photos to your LinkedIn profile without using an external app).
- Multilingual: You can list different languages you speak.
- Have you created a patent? You can even display these on your profile.
A more detailed profile will enable you to educate / inform your clients, build credibility and ultimately help promote your business.
